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"They need to do it quickly to give brands confidence that Twitter can add value," Mr. Eriksson said.
It is an example of experiential marketing, which seeks to give brands a tangible presence outside of stores.
It is another example of a trend known as experiential marketing, which seeks to give brands more tangible form beyond retail shelves.
The technology behind the ads will give brands the opportunity to choose whether they want to put ads on images featuring their own products or another brand's products.
"Allowing Syrians to work legally should give brands the opportunity to be more open and collaborative on this serious issue," said McMullan.
New capabilities in virtual and augmented reality give brands the opportunity to create experiences that will help people be there rather than just be spectators.
Similar(18)
This technique of disciplined repetition is similar to that used by Gov. George W. Bush to give brand-name status to "compassionate conservatism".
The House and Senate bills give brand-name companies 12 years to market drugs without fear of generic competition; Mr. Obama wants generics to get to market sooner.
Rose writes that the agreement was intended only to give Brand something to take back to Budapest.
Yet that in itself gives brands and agencies an interesting challenge: which to use and when.
Moda Operandi gives brands information about who is ordering what, so brands can stock their stores accordingly.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com