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"gin up" is a correct and usable phrase in written English.
You can use it to mean "stir up, excite, or arouse", usually emotions or enthusiasm in particular. For example, you could say, "The team was trying to gin up enthusiasm for the game."
Dictionary
gin up
verb
Generate, devise or create.
Exact(58)
They will likely gin up their lobbying.
In Boston, WBUR helped gin up "Car Talk".
The business is precarious and copywriters stoop to publicity stunts to gin up business.
It doesn't need Wall Street to gin up investor interest or to protect its share price.
The easiest way to push him out was to gin up some infractions.
Man questions in the ADL survey are designed to gin up paranoia.
Now is a good time to gin up support for the Hermione.
The Trump White House, however, has done virtually nothing to gin up interest.
With a person like this, you could gin up 1,000 letters".
Besides, the only proven way to gin up interest in the State of the Union is to gin up a preëmptive war in the Middle East, which is the approach that George W. Bush took in 2003.
Similar(1)
This type of gin-up-the-base and win-at-all-costs politics has consequences.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com