That is a gimmick made up by online merchants' public relations hirelings.
Another gimmick cooked up by team officials was having the players wear white skates with gold-colored blades, Lacroix said.
The vehicles turned out to be an accounting gimmick dressed up as a service to society.Worse, they generally relied on short-term funding from money markets, another form of shadow banking.
The W.W.E.'s current storyline for Lesnar, of a hideously angry, mid-career champ who returns to the league believing that he's the only authentic fighter in a world of imposters and clowns isn't just a gimmick cooked up by the writers.
The key gimmick, dreamed up by Lady Gregory, was to roast and serve a peacock, arranged on a tray beside its full plumage, a touch that complemented the "iron-studded barricades," "medieval relics," and "Burne-Jones tapestry" in Blunt's home, as Pound later explained in a letter to his mother.
On the steep road snaking past my view a lone rider on a horse with a flag for the CHP secularist party clops by, a fancy folksy gimmick cooked up to show that they are the true party of ordinary folk.
It's a gimmick thought up by British Naturism – the national society for social nudity – to promote their cause.
Chris Yeung said that the exemption was a "gimmick dressed up as an economic relief initiative, designed to boost the administration's popularity" in advance of Tsang's forthcoming policy address, in October.
In one 2002 stunt, WWE tag team duo Billy and Chuck publicly announced that they were gay, planned a marriage in the ring, received an official endorsement from GLAAD, and then revealed the marriage was a sham a homophobic gimmick played up for ratings and an embarrassment for GLAAD.
