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There's something about the trapped-in-a-spaceship gimmick that makes for a great hook.
"We need to do something that isn't a gimmick that makes us stand out.
Ordinarily that would be enough quirkiness for one show, but "The Beat" (created by Tom Fontana of "Homicide") soon reveals a gimmick that makes a girlfriend in pink pj's look tame.
Until we get actual AR helmets on the market, though, AR will mostly remain a nice gimmick that makes marketers happy, but mostly leaves consumers cold.
Since many organizations do benefits, you need some sort of gimmick that makes your organization stand a part from the others, something intriguing that will get people in the door.
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He was pleased with the episode's unique format, calling it a "good gimmick" that made an otherwise "forgettable at best" episode had it been constructed in the typical fashion of The X-Files into a memorable one.
It's just that all of the mechanisms that have led to the succession of ridiculous last-minute showdowns in American governance over the past few years are gimmicks that make America look like a banana republic.
Goldston, who joined the company in April, has been president and chief operating officer of L.A. Gear, senior vice president and chief marketing officer of Reebok International, president and COO of Faberge, U.S.A., and CEO of Einstein Bros. Bagels, which is today Einstein/Noah Bagel Corp.. Goldston is known for coming up with marketing gimmicks that make headlines.
There are accounting gimmicks that make it easier to hide profits, special deductions that lower the cost of drilling and even obscure rules that can make cleaning up after oil spills a major tax windfall.
Not only is the Obama administration's decision to end Bush-era dumb budget gimmicks that made the deficit seem smaller than it really was a good idea, I also think it's a political no-brainer.
"Then we'd have a show" is a recurring refrain as Dave thinks of a gimmick that might make things better.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com