Sentence examples for gimmick rather than from inspiring English sources

If that sounds like a poll-tested P.R. gimmick rather than a serious solution, that's because it is.

These days Herman cakes are a luxury gimmick rather than a necessity and in this form they have been around for several decades.

Still, marketers need "to be restrained" when visualizing the 3-D elements of their commercials, Mr. Ulbrich said, because overuse and poor use will lead viewers to perceive 3-D as a gimmick rather than a story-telling device.

Complexity is just a marketing gimmick, rather than a means to provide a real service to clients.There's nothing wrong with mathematical complexity when it's required to solve an actual problem.

Even so the polls risk remaining an interesting gimmick, rather than a substitute for the messy business of elections, referendums and media campaigns: unless, that is, their conclusions have real bite.But some signs suggest this is happening.

If officials continue to maintain through their hubris that such technology is an experiment or gimmick rather than incorporating the feedback provided by such aids, humans may find themselves replaced entirely by their more capable creations.

Witness Tanzania, where three providers tend to offer gimmicks rather than real discounts.

They've been hurt by a government that offers short-term gimmicks rather than fundamental reforms that will encourage long-term economic growth.

But it's not hard to guess the source of her horror, and so the film's most interesting aspects are its gimmicks rather than its frights.

"The film's most interesting aspects are its gimmicks rather than its frights," Neil Genzlinger wrote in The New York Times in March.

In reality, competition increases the pressure on institutions to spend money on cosmetic improvements and gimmicks rather than front-line delivery.