The secret, which could have become a trying gimmick, turns out to be an inspired, enriching note of oddness.
The swimming pool, which is the show's gimmick, turns out to be its metaphor — refreshing and shallow.
The three-ingredient gimmick turns out to be one of those formal restrictions, like terza rima or the sonata, that concentrate creative energy.
Clever Peter have got their gimmick worked out: they almost always appear in colour-coded sweaters, which certainly helps to lodge them in the mind.
This is no mere gimmick; figuring out who is telling the truth and who is making a chump of Detective Phelps is the meat and drink of the game.
Which, unlike the garbage spice pumpkin spice, is enjoyed throughout the year -- and isn't just a lame marketing gimmick trotted out to appeal to Thanksgiving shoppers and people who smoke a ton of weed. .
We need to get some of the tricks and gimmicks out of government.
"There are too many fake stories and marketing gimmicks out there," says Shin, "but ours is the real story".
"There are a lot of dating apps out there and a lot of gimmicks out there," said Cohen-Aslatei. "We're trying to improve the way the gay community meets each other and thinks about relationships, but also the way they think about their commitment to the community.
Actress Gwyneth Paltrow reportedly told a German edition of OK!, " And I still refuse to use silicone, Botox or other of those gimmicks out of pure vanity," but she conceded, "but a breast correction after breast feeding — why not?" And actress Salma Hayek, who is on the cover of the September issue of Allure magazine, also spoke candidly about her thoughts on plastic surgery.
