When I learn of Icelandair's "Buddy" scheme, it strikes me that it might just be the best marketing gimmick of all time.
Anime is put to much better cross-cultural use in The Animatrix, commissioned by the Wachowskis as what we can only assume to be one of the most pricey and creative marketing gimmicks of all time.
This is the one who has indulged some of the greatest operatic gimmicks of our time: Handel's Orlando set in the Kennedy Space Centre and on Mars, with the unbalanced hero of the opera reborn as a Nasa astronaut; and Giulio Cesare, again by Handel, transported to a semi- constructed but already bombed-out penthouse in the Beirut Hilton.
While many DJs would snort at this kind of gimmick, most of the time, it sort of works.
Even with its gimmick of playing in real time -- each hourlong episode covers an hour of action, for 24 weeks -- the series feels like an extended popcorn movie, loaded with so many betrayals, car chases, shootings and hairpin plot twists that viewers blink at the risk of getting lost.
After the match, Stratus overheard Jericho talking to then-heel, Christian, who was involved in an on-screen romance with the face gimmick of Lita at the time, about who could sleep with their respective woman first.
Square Enix's upcoming Final Fantasy Crystal Chronicles: Echoes of Time employs quite a little gimmick: simultaneous Wii and DS play.
Her gimmick this time concerns the efforts of Tracie Higgins, female reporter, to turn her best friend, Jon Delano, into a heartthrob.
Tara: Another day has given us another wacky literary gimmick, this time in the form of a critic-wooing opus from Jennifer Egan's A Visit from the Goon Squad, which utilises PowerPoint slides instead of a traditional format.
