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The phrase 'gimmick of' is correct and usable in written English.
You can use it to refer to something that is part of a clever plan or device to attract attention or increase sales. For example, "This new product launch is just a gimmick of the company to increase their profits."
Exact(58)
What is the gimmick of "Boomtown"?
The structural gimmick of "Subject to Change" is its use of a red carpet.
The gimmick of plain packaging remains a fool's errand as well as a smuggler's charter".
Helping excluded pupils and schools alike by replacing the gimmick of sin bins with Progress Centres.
If nothing else, "Leap Years" is eventful, largely because it embraces the gimmick of time travel.
"That is just the gimmick of the Aussie swimmer," he said.
He gives Remy (as the book calls Brian) the gimmick of an altered mental state.
It's the whole gimmick of 24, so should it go for the film as well?
The slender strands of zucchini fritti, which might sound like the gimmick of some up-himself pretender, are a marvel.
The gimmick of "Fear Factor" isn't that the stunts are dangerous — there have been only a few cuts and bruises.
Even arch-liberals of the Reform party could not resist the gimmick of proposing to abolish tax on retained profits.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com