Sentence examples for gimmick it is from inspiring English sources

There is a play-in game on Tuesday involving the 64th- and 65th-rated teams, but the players generally scorn it as the gimmick it is.

In Mr. Carey's hands, this is no gimmick: it is a way of enhancing Catherine's understanding of how fragile and precious life is and how disturbing its mechanical counterpart can be.

"Capsule 33," an unusual one-man show about a resident of an unusual piece of architecture, has a gimmick: It is advertised as running entirely on "sustainable energy," with a set made out of recyclable material and electricity from foot-powered generators (which audience members are encouraged to pump beforehand).

It isn't a Harlem Globetrotters type game, it's not a gimmick, it's a very important game in its own right," he said.

As a gimmick, it's satisfying and incredibly simple.

Some people think it's a gimmick – "It's not a gimmick," he says.

This isn't another metal gimmick: it's a legitimate phenomenon.

"Let me stress this, it's not a gimmick, it's not a PR exercise.

I won't -- but I will say that judged purely as a suspense-movie gimmick, it's not badly handled.

Here's the thing about farce: whatever the gimmick, it's got to zip along so fast that you don't have time to think about it.

It's not a short-term gimmick, it's part of a longer-term growth strategy".