Indeed, Las Vegas may need all the gimmicks it can find.
The nation's legal debt ceiling will be hit around the end of the year, and by perhaps February or March the Treasury will run out of accounting gimmicks it can use to keep the debt underneath that cap.
None of us want to believe that we can fall for these gimmicks, but it can happen to the best of us because scammers are really good at what they do.
The Jerusalem Post this week posted a reader quiz: "What should Netanyahu's U.N. gimmick be this year?" It can be hard for such seasoned presenters to find fresh ways to draw attention.
Oversharing on social media is essentially a gimmick, and while it can be a useful one, it can sometimes elevate politicians into the spotlight for no other reason than that they are good at performing.
3D's a gimmick, I can download Google Goggles and do nearly everything Firefly can, and premium hardware is available other places.
Is it all just a gimmick, or can it be a long-term solution?
"It's not just a gimmick you can slap on to sell a few more tickets". Even if it can be pulled off, creative types know that audiences will see their work differently.
"If you have a gimmick, you can make it," said Lovitz, citing Branson, Mo., as a city that turned itself into a major tourist draw by offering musical theater.
This is Samsung we're talking about, so it's not particularly surprising that its premiere line of headphones will have a unique feature, but how well it's executed will decide if it falls into the long-forgotten-Samsung-gimmicks trash can, or it becomes a staple of future devices.
