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The gimmick has certainly worked.
Thus far, the gimmick has worked precisely as intended.
But a menu crafted so single-mindedly around a gimmick has got to transcend it.
But in a competitive advertising field, a novel, low-cost gimmick has distinct advantages.
Burger King's latest gimmick has already generated millions in earned media and probably in sales as well.
The same kind of opening gimmick has been used by everybody from Whoopi Goldberg to Jay Leno.
Similar(39)
Come to think of it, what does any weight-loss gimmick have on that?
The stand-up scenes and mock-documentary gimmick have been dropped.
Even shows that seem to fall back on a stunty gimmick have more depth than one might initially assume.
But the rubber-bracelet gimmick had been done before, too — and that was before recent events made the bracelets (perhaps) permanently passé.
Fair or not, the various attempts to copy this gimmick have been met with… mixed results.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com