To infuse more excitement in early November, college basketball in recent years has turned to tournaments that feature the best teams, as well as to gimmick games.
Gradually, bigger-budget gimmick games like House of the Dead, Prop Cycle, and Daytona USA began to elbow out the Jamma cabinets, and the arrival of Dance Dance Revolution was pretty much the final nail in the coffin.
What could easily have been a gimmick-game is, instead, an attentively made, rich experience which will please fans of Platinum's previous work and the Nintendo crowd alike.
Had Manhunt been poorly made, using the snuff film angle as a cheap gimmick, the game would have been shameful and exploitative.
There are millions of gimmicks and games in digital advertising, and plenty of buy-side companies want to exploit this.
Slingshot showed it how the art of creation could be immersive, yet there's a difference between gimmicks and game-changers.
Nielsen's take on the fasting-growing Android app data is that U.K. consumers are becoming more sophisticated in how they use their smartphones — looking for apps to help with "real world tasks" not just "fun gimmicks and games," as its managing director for digital in Europe, David Gosen, puts it on the company's blog.
By the fall of 1998, as Eichenwald describes, "Corporate America was out of control, relying too much on gimmicks and games to keep the music going.
Which might seem like a gimmick, but the game is really fun.
My discovery of the year was Eimear McBride's debut novel A Girl Is a Half-Formed Thing (Galley Beggar Press): in style, very similar to Faulkner's The Sound and the Fury, but the broken ellipses never feel like a gimmick or a game.
