Exact(45)
It was a gimmick, a stunt, obviously.
It was a stunt, a gimmick, a gesture.
People see them as a gimmick, a novelty.
Now a Dutch company has come up with a new gimmick: a built-in billboard.
Mr. Rogers calls the gimmick "a surprise for the ages — the Middle Ages".
Yet the opening is not just a gimmick; a point is being made.
Similar(15)
"It was all a gimmick, all a farce".
Science becomes a gimmick--a technological toy that the hero uses to find evidence the criminal surely hoped was undetectable.
It could have been easy to write Conchita Wurst off as a gimmick - a Eurovision novelty act known as "the bearded lady".
Kinect has been around since 2010, but among the hardcore it's often seen as a gimmick - a tool for playing dancing games rather than first-person shooters.
A Gimmick Becomes a Real Trend [New York Times].
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com