A number of unofficial virtual gift applications created by third parties have also launched on Facebook.
Before Christmas last year, in a bid to step into territory dominated by Amazon, it introduced the Gifts application, which lets users buy goods and services for their Facebook friends, and in turn, share with the company an extremely valuable piece of data: their credit card numbers.
There's also Facebook gifts, which offers a competitive gifting application.
The app leverages the Provide Commerce-owned flower and plant distribution network, as well as Sincerely's expertise in designing modern, mobile gifting applications.
Sesame is one of a handful of gifting applications that are attempting to ride the e-commerce wave where more users are shopping from their mobile devices, rather from their PCs.
Unlike the numerous mobile gifting applications currently available, Gyft isn't attempting to carve out a spot for itself in the new "social gifting" market; it's taking the existing $100 billion market for physical gift cards and moving it to the phone.
But where these social gifting applications are focused on creating new ideas around gifting (Wrapp gives out free cards, for example, and Giftly works around merchants by crediting the recipient's credit card after checkout), Gyft is about mobilizing the existing industry of plastic cards.
Although Rajaraman wouldn't go into detail about the handful of projects Walmart has planned, it's easy to read between the lines at guess at their nature – social search on Walmart.com, personalized alerts on rollbacks sent to email or mobile, Facebook-enabled social wish lists or gifting applications, and who knows what else may come in the future.
It has also signed Free Gifts, a virtual gift-giving application on Facebook that includes the other seven of the ten games.
While being a successful novelist "is not something you can buy or learn," he said, and comes from "a combination of a gift and application, talent and luck" there are four questions you need to ask yourself before you set out on a career as a writer.
