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Discover Ludwig"getting traction" is correct and usable in written English.
You can use it when something is gradually gaining more attention and support, such as when an idea or plan is finally beginning to be accepted or implemented. For example, "With a strong marketing campaign, the company's new product is finally getting traction."
Exact(60)
Another competitor, Gowalla, is getting traction.
"East London is getting traction with investors.
"We're really getting traction," Mr. Levin said.
Amazingly, though, it is getting traction in Washington.
Now, however, a new narrative is getting traction.
"But it now seems to be getting traction".
"How many of these guys are getting traction?
Are any of the new programs getting traction?
I see no sign that this idea is getting traction either among officials or more broadly).
For the first time it really looks like we're getting traction".
This comes just when it seemed as if Holmgren was getting traction.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com