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Getting the technology right is probably the easy part.
Today, getting the technology right is not more important than good journalism, but it is as important.
Underkoffler, now chief executive, chief scientist and founder of Oblong Industries, says there have been two problems: getting the technology right, and getting that integrated into the "full stack" of tasks that we want to do.
"The company, my company, Monsanto, had focused so much attention on getting the technology right for our customer, the grower, that we didn't fully take into account the issues and concerns it raised for other people," Mr. Verfaillie said in a speech before the Farm Journal Forum in Washington.
But now that it's woven into the bones of everything, journalists have to start getting the technology right.
When it comes to the physical product, Butler won't give much away, saying that the company has spent much of its time getting the technology right before worrying about the actual games.
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The thing is, he says, he knows the demand is there, if they can only get the technology right.
If you get the technology right, you get to license it many times," explains Tudor Brown of ARM, a British firm that creates the intellectual property behind microchips used in nearly all mobile phones and other wireless devices.
But a combination of high-end tourism and the market for commercial satellite launches (worth about $3 billion a year) means that if they can get the technology right, some, at least, of these firms should soon become real businesses, with proper revenue streams and maybe even profits.
But the task remains incredibly complex", says Christian Nagel, a former McKinsey consultant and partner at Earlybird, a venture capital firm in Munich that has thought about investing in multi-modal travel services and finally decided not to.Even if they get the technology right, Mr Nagel argues, a good travel experience isn't just about price.
Europeans get the technology right, but there aren't any entrepreneurial role models, and managers with solid experience are few and far between," Juliussen says.
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