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The fans were not getting the same experience.
"It means we can guarantee people everywhere are getting the same experience," said Rowling, of her decision to go it alone.
"Whether they are walking into our store on Bond Street or tapping in from India or China, it's about making sure the consumer is getting the same experience," he said.
And as policymakers focus on Stem subjects (science, technology, engineering, maths), he says, "kids are just not getting the same experience of playing with clay, with materials, of doing embroidery, of getting their hands dirty".
Rather than just getting a taste of an app, as Android Instant App promises, imagine never having to download, update or delete an app ever again, but rather clicking on a link and instantly getting the same experience.
Still, I think charging $3.99 a pop for a digital magazine is going to be a hard sell, especially once we start getting the same experience on the Web.
Similar(52)
Now you can get the same experience with light bulbs.
I think it was divisive and she would have got the same experience touring five music venues in the UK.
And because I visit incognito, I get the same experience you would: no rolling out the red carpet, no special treatment or extra little freebies.
They had access to the films and DVDs, and everyone from the hedge fund manager to the student nurse (or indeed the single mother forced to write books in the local cafe) paid the same and got the same experience.
"I wanted people who were our customers in New York City to be able to go to a Morton's in Fort Worth, Tex., and know they would get the same experience: the same ambiance, food and service," Mr. Bernstein once said.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com