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Mr. Cohen praised her creativity in getting the business started.
Presenting his candy-striped paper bags of home-baked, flavored popcorn, Tom and his two co-founders initially lacked a solid business plan and had a tough time getting the business started.
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"He wanted to get the business started".
Espotabs was enough to get the business started, but its sales potential was limited.
The three couples invested £50,000 between them to get the business started, and A-Star adopted a franchise model to expand.
"And I thought, 'Screw it.' If that's what it's going to take to get the business started, I'm going to do it".
They are investing to get the business started and a couple of new investors have come on board to provide additional seed funding.
The business is such that once you can get some scale behind it, the network effects allow you to grow very quickly once you have got the business started, and, of course, that has happened to us.
Total funding required to get the business started is estimated at $250,000, of which the executive management team - Devon Nevius and Kevin Meinert - will invest $100,000 and $75,000, respectively.
Startup costs that can be deducted fall into one of two categories: money spent investigating opening a business and money spent to get the business started before it actually opens.
In some cases, you may need to factor in overhead costs, initial cash outlay to get the business started and the amount of time it will take to turn a profit.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com