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But they didn't bargain for the reverse, for getting rated in return.
At a company that's getting rated for the first time, executives have an opportunity to appeal, which means a second meeting with the analysts and another attempt at explaining the business.
The company is staying quiet on future business plans we are told that over time the company will roll out programs for general consumers to earn value from assisting on searches and getting rated for the quality of their answers.
But beyond being more competitive there's a defensive aspect to getting rated in a market filled with demanding, complaint-prone consumers that have no qualms savaging any business, from landlords to local restaurants (although oftentimes the landlords and restaurants deserve it).
Similar(56)
"Too often material gets rated lower than it should be".
So why do such companies bother to get rated?
Then there's also the fact that the rating system isn't one-way; customers also get rated.
You skim colourful fish across the ocean, get rated by crabs, and unlock gems to build power-ups.
"It is constantly in your head, and it hits you: am I going to get rated low?
All get rated by Salesforce customers for their usefulness.
And those who do get rated by guests to ensure that they continue to have a high-quality experience.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com