Exact(4)
Mr. Rein added that at the ultrahigh end, consumers were no longer getting prestige from a handbag, "They are looking at Ferrari and Lamborghini cars, private jets and yachts and you are seeing those markets still grow significantly," he said.
"We heard from artistic directors who admitted that they're all going after the same 10 playwrights to produce their work, which is largely about getting prestige in their field," said Todd London, the chief author of the study and book, "Outrageous Fortune: The Life and Times of the New American Play".
Getting prestige isn't easy – and that's the point.
In that respect, Leuschner says the deal with BMW (which also involves Mini) is hugely important in terms of getting prestige cars onto the site and associating his company with one of the world's big brands.
Similar(56)
What would the winners get? "Prestige," Mr. Smith said.
It's sexy and it's got prestige.
You got prestige by being able to demonstrate that you stood on your own.
It's got prestige.
Its got prestige, though: former Prime Minister Margaret Thatcher was a Buckingham chancellor.
"We really want to see an inquiry that has got quality, has got prestige and exonerates those four people who were treated very badly," he said.
One of this newsletter's favourite podcasts is getting the prestige TV treatment.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com