Just in this case it's not Uber getting on-demand ride hailers to protest at 'out-of-date city authorities' getting in the way of their ride home, it's an ad targeting giant seeking to encourage a far more liberal attitude to the sharing of individuals' health data (data which has also been taxpayer funded, under the UK's free-at-the-point-of-use NHS).
It's clearly for those that for one reason or another, want an easier or legal way to get on-demand content on their HDTV.
Well now you can get on-demand warehousing from Flowspace.
Mashery: Get on-demand business and technology infrastructure for web services providers.
Unstuck, which is an iPad app, allows you to get on-demand coaching whenever you need it.
Spotify subscribers and free listeners pay their money or attention to get on-demand access to the world's music.
Users choose a grocery store, shop for items, and get on-demand delivery of those items within an hour, either from their phones or the company's website.
Beauty and wellness professionals can generate more revenue and manage their business while beauty enthusiasts get on-demand access to beauty professionals and their services anytime, anywhere, at a salon or at their home or hotel room.
Many point to the Internet as the impetus: online, you can use Breather to rent office space by the hour, hire a handyman through TaskRabbit or get on-demand cookies via Doughbies.
Through the Shipwire SaaS platform, customers get on-demand access to warehouses in the U.S., Canada and Europe, allowing merchants to access inventory closer to buyers so that they can cut shipping costs and delivery times.
This past summer, TaskRabbit, the online marketplace letting people outsource errands and odd jobs, unveiled a feature extension for its iPhone app called "Deliver Now," which lets users get on-demand delivery of anything within the city of San Francisco on weekdays between 9am and 7pm.
