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Kleiner concedes that he's bullish on the potential of Facebook getting into location with the recent launch of Places, though the tools aren't yet there for advertisers.
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She got into location work through a friend in television, who instantly spotted the house's potential.
MA: When do you get into location?
But Loopt has been in the location game for a long time — what about startups that want to get into location right now and support the newest functionality?
In the US Dodgeball.com is the startup which springs to mind in the mobile social software space, and, Davies admits, inspired him to get into location-based services.
They can get into locations that people and conventional machinery otherwise cannot," Choset explained.
Meanwhile, Facebook has been dragging its feet (to say the least) getting into the location game.
As the geolocation wars heat up, it seems like web applications and mobile apps, both new and old, are getting into the location game.
"It's presence marketing, getting into more locations, having more types of packages available, being part of more sports events".
As they got into position around the location I stayed in my vehicle but in sight of them.
What Twitter likely won't be doing is getting into the core location platform business anytime soon.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com