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Authentic marketing is respecting the consumer: make a viable product, and just concentrate on getting eyeballs on it and telling its story".
"If you look at the opportunities around advertising, they're getting eyeballs back to that".
All of these increase the likelihood of provoking action, as well as getting eyeballs.
However, he said digital advertising has become "the new junk mail," where marketers have to get more and more aggressive in the hopes of getting eyeballs and clicks.
First, the student newspapers DealQuad works with already have distribution across the student body both online and in their print editions, which helps clear the first hurdle of getting eyeballs on each deal.
In a world where Path and Foursquare struggle to get traction in the US, Kim Kardashian and GLU mobile have truly pulled off a feat getting eyeballs and users and money.
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He knew how to stare down former Senate associates, calling them into his office, rolling up his sleeves, poking them in the chest and getting eyeball to eyeball.
Volcanoes get eyeballs.
Functionally, Airbnb is now no different from any other vacation rental website: property owners simply see the site as a popular vehicle to get eyeballs on their stock.
The Las Vegas-style opening number, the Pretty Young Thing roster of presenters (Kristen Stewart, Taylor Lautner) and the montage paying tribute to horror movies -- not exactly a black-tie genre -- were all designed to get eyeballs.
"Traditionally they look in their own country, but if they can get eyeballs outside the country and a company like EchoStar can help them do it economically, they'll want to do business with us".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com