SHOW YOUR PRODUCTS Short of getting a customer in the door or sending a salesperson on the road, online video may be the best way to demonstrate a product.
But BianRosa says getting a customer of TWC's stature was all a part of its plan.
Getting a customer to come in and buy something from a promotion is a good entry point, but the real value is going to be buying the second, third and fourth meals.
Moving into invoicing doesn't seem like an obvious next step, but he told me he's particularly interested in building paid subscription businesses: "There is nothing as difficult, but also satisfying, as getting a customer or an end user to be willing to pay for software".
The theory was that if we didn't produce any value getting a customer in the door once, we could made our money when we did our job, I.E. bringing them back again.
However, his dad's autoparts store...gets almost zero foot traffic, so Caine's chances of getting a customer were very small, and the few walk in customers that came through were always in too much of a hurry to get their auto part to play Caine's Arcade.
