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Plus, get reader suggestions on where to stay, where to eat and what to do.
"And if you keep going to the same ones over and over, you get reader fatigue".
I get reader letters lecturing us about using books as props or toting them from room to room, which we don't do, but the truth is, a room without books is rather tragic.
He calls this Lean Publishing, or "the act of publishing an in-progress book using lightweight tools and many iterations to get reader feedback, pivot until you have the right book and build traction once you do".
When I write an article that is even the slightest bit critical of the government, I get reader e-mail messages like this one I received while reporting on the earthquake: "An ABC?
"If the choice is between being a little late with holiday coverage and being a little early, we'd rather be early," Ms. Butler said, "because we get reader letters asking, 'Why did you wait?' " Steven Grune, vice president and publisher at Country Living in New York, echoed the Meredith editors.
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But whatever it takes to get readers into "Shocked" may be worthwhile.
American publisher sprays Oriental romances with incense to get readers in proper frame of mind.
"I get readers writing in saying, 'If Haaretz closes, it won't make sense to live in Israel anymore.
Swanson knows how to get readers rooting for psychopathic monsters: simply show how they became what they are.
"The Ghost Map" is elegantly sufficient, without that, to get readers to do some thinking on their own.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.
Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com