The consultants interviewed employees and customers and suppliers, and got competitors' public data filings.
"We got competitors coming in who were burning cables, throwing fiber scraps into the river," Mr. Tan said.
It will be relatively easy, he says, for a Labour government to act on zero-hours contracts and low pay, but adds: "The harder things are how we build a fairer Britain … given all the creative destruction technology is reaping and the fact that we've got competitors we didn't have before.
The reason this is relevant when it comes to Google is that Google isn't God - it's got competitors.
For APP's Greenbury, the next major challenge is to get their competitors to invest in similarly strict – and costly – policies.
In order for EMC's effort to be successful, analysts say it must get its competitors to cross-license their application program interfaces, or APIs.
Sometimes you get fierce competitors who are bad people.
To do this well, to get your competitors to play along, it cannot be about your own brand.
Well it means that Samsung, Sony, and the like are about to get a competitor.
