The same thing is true when business users attempt to get collaboration going on consumer software without consulting IT.
It's a deal forged by Building 8 head Regina Dugan with 17 top universities to get collaboration on new projects started in just weeks or even days.
NewsGator's products use Microsoft SharePoint as a foundation, so Schoon often finds herself in situations in which companies have been attempting to get collaboration going for many years.
And that's the first hurdle in getting collaborations off the ground.
This is good news as Nominet Trust hasn't always got collaboration right.
Mazda also got collaboration on engine design, technology transfers, shared platforms and the chance to tap into Ford's vast purchasing power.
Mazda also got collaboration on engines, technology and chassis designs plus the chance to tap into Ford's vast purchasing power.
"It takes passion, and patience to get good collaboration.
"You rarely get spontaneous collaboration among people unless they have the same enemy.
"The lunch spread was just phenomenal, so I asked if we could get a collaboration going," he said.
