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In bygone days, we might have lobbied and seen it as opportunity to get brand exposure.
Riffing on Gillette's now infamous strap line "The best a man can get", Brand concludes: "If a product has a commercial, you don't need it".
"Because of the competitive prices, they can take over existing space or get brand new space for much less than a year ago," he said.
"Companies must be careful what products they choose, because it can turn out negative and you can get brand dilution if it is done too fast or the proximity in products is not there".
Louise Kramer, communications director of the Specialty Food Association, called the promotion a "nice way for Food & Wine to get brand recognition for their 25-year-old best new chefs program".
"One of the things that Coca-Cola needs to get brand Coke growing again at a healthy rate is focused, cohesive, creative advertising," said John D. Sicher, editor of Beverage Digest, an industry newsletter.
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"We love the way people react when they get brand-new bathrooms and kitchens".
"I get that look, but I get brand-new quality everything".
No need for a colonoscopy; every five years, we'll all get brand-new colons at the Colon Replacement Drive-Thru.
"Seriously, I know plenty of people who get brand-new cars, they get into wrecks, and their parents buy them another car," she said.
Later, with winks and innuendo, he sang, "Little girl, for safety you better get branded".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com