Rather than breaking an artist into the mainstream, they are used to get around a consolidating radio industry.
Robson Grieve, the President of Creature, the ad agency responsible for the campaign, said that AdMob was the most logical choice because it was the "best chance to get a cross plaform consolidated campaign".
In fact, it appears as if the new top diplomat is going to Beijing at this moment less to pursue policy objectives than to get a head start on consolidating her grip on China policymaking inside Washington.
Between January and June, Mr. Duncan said, borrowers making payments on both kinds of loans can consolidate them and get a half-percent interest-rate cut.
Mr Benmosche relishes detailing the humdrum measures AIG is taking to get there: consolidating data centres to cut costs, tweaking the product mix towards more profitable lines, offering more tailored pricing by crunching customer data more intelligently.
You may want to consider consolidating loans, not only to get a better rate, but also for ease of repayment.
Consolidate family assets to get a better deal.
So by consolidating debt with the home-equity loan, consumers get a single payment, a lower interest rate and tax benefits.
They include consolidating 700 cell phone plans into 10 accounts to get a better deal.
But other problems, such as that in a consolidating industry you can get into much bloodier price-fights with other now-larger companies, may not make pleasant reading for, say, shareholders in MCI WorldCom (currently bidding $115 billion for its long-distance rival Sprint).
