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comScore calls the results "eye-opening", arguing that visibility, geographic validation, brand safety, and audience targeting are all going to be big issues in 2012.
Despite the size of the market, the early-stage has historically been underserved by investors due to market inefficiencies like the geographic dispersion of brands and a lack of structured information sources (i.e. there is no Silicon Valley for consumer, and certainly no Crunchbase equivalents – yet).
They could use temporary retail spaces to find the right geographic locations and boost brand awareness through public relations events.
He said: "Looking forward, we remain confident that our broad geographic spread and strong brand portfolio will continue to support long-term growth for Heineken".
With all the towers' publicity, it can be argued that the building pulled Kuala Lumpur out of geographic obscurity and helped brand Malaysia as a country with a bright future.
Bwin's chairman, Philip Yea, added: "Bringing our two groups together will generate substantial financial synergies for the benefit of both sets of shareholders and create a strong player with the breadth of product, brands and geographic coverage to grow faster than either business would be able to achieve standalone".
In his current position, Hill has overall profit and loss responsibility for the Nike brand's six geographic operating regions: North America, Western Europe, Central Eastern Europe, China, Japan and Emerging Markets.
While there are some Internet sites in specific geographic markets that specialize in brand-new listings (in the Bay Area, Craigslist.org is the place to look), it's mostly hit or miss.
Pulte's purchase of Centex would provide a strong foothold in the entry-level market, thereby allowing the company to cover all demographic and geographic bases when combined with other brands like its Del Webb active-adult communities.
In the late nineties, a hundred years after its founding, as a "society for the increase and diffusion of geographic knowledge," the organization began extending its brand with film, television, and Web projects.
Challenges include maintaining collegiality with referring community physicians, integrating faculty despite geographic distance, preserving the department's academic "brand name," and ensuring consistent standards and operating procedures.
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