That's often the brilliance of a thought, that people put their own meaning in to it," says Hegarty, one of the founders of the BBH agency, recalling his trip 30 years ago to the Audi workshop during which the genus of the idea was born.
Steven McPhee Researchers knew the very basics of lesula, whose name is both singular and plural like 'sheep' or 'deer.' It was clearly a guenon monkey (in the genus Cercopithecus), but distinguished by large eye sockets, distinct vocalisations, and some unusual behaviours.
It has been quarantining cocoa plants since the 1980s, allowing the safe movement of different varieties of cocoa (genus theo broma food of the gods) from one country to another, without the risk of disease.
Instead of finding a "living fossil" identical to an ancient beast, they have found a real fossil identical to a modern one.The fossil in question, a 100m-year-old specimen from north-east Brazil, belongs to the genus Schizodactylus.
And the genus is still doing duty in evolutionary biologists' laboratories.
In one case, involving a genus called Massospondylus (ancestral members of the group that includes animals like Diplodocus), he found that only four of nine points on the graph came from data cited in the paper.Gregory Erickson of Florida State University, lead author of the three papers whose conclusions Dr Myhrvold questioned, said:We understand that Myhrvold has questioned our methodology.
An old dream of those who seek to eliminate malaria is thus a way of selectively killing only what transmits the parasite: mosquitoes of the genus Anopheles, most notably Anopheles gambiae.
Algae of the genus Chaetoceros kill fish by clogging their gills.
The horn-rimmed glasses, the bow tie and the expression of perpetual questioning proclaimed him as a liberal (American genus) to everyone who saw him.Arthur Schlesinger junior knew that he was frozen in the past.
Wollstonecraft was groping towards the future when she described herself as belonging to "a new genus".
The most famous is Brontosaurus, the genus name of the sauropod dinosaur.
