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The contest between Dawn and Palmolive, the Colgate-Palmolive brand whose original formula ranks second, historically has been one of power versus mildness, with Palmolive saying how gentle it is on hands — in the iconic 1970s television spots a manicurist, Madge, had clients soak their hands in it — and Dawn asserting that it powers through grease.
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Gentle, it's important to remember, can also be a verb.
Though the humor of "Peanuts" was gentle, it was dark, too.
"I got really, really taken with his voice and was surprised by how gentle it was," Mr. Fish said.
Despite the fact the slopes on day one were fairly gentle, it was too much of a temptation not to try the motor.
It's more rugged to stand up to the "don't be gentle, it's a rental" hotel and gym crowd, and comes with software that's more suitable for gym use.
Although her advice wasn't always gentle, it was helpful and true.
The judges loved it, with Bruno calling it heavenly perfection and Len saying, "It was poignant, it was gentle, it was perfect".
"It's nuanced, it's gentler, it's working with people in a slower way, and it's effective.
It's not always gentle, but it is clannish to the end.
Gentle though it is, "The Rockefellers" hints at depths that the cousins prefer to ignore.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com