And AL Kennedy felt it moved "the whole genre forward hugely".
Artists such as Kendrick Lamar, Chance the Rapper, Run the Jewels, Earl Sweatshirt, and Young Thug are writing challenging, verbose songs, to say nothing of the countless underground rappers who are pushing the genre forward.
As I recently discussed, Brooklyn rappers for one aren't on board with these latest fads, and even in the mainstream there are plenty of MCs who are pushing the genre forward, rather than following trends.
Android A number of developers are currently trying to push the word-game genre forward on mobile devices, with the success of Letterpress proving that innovation can be rewarded in downloads.
Drum'n'bass is now part of the mainstream and with dubstep we've finally had a legitimate offspring that's moved the genre forward; people such as Chase and Status are doing unbelievable music now because they've never forgotten where they have come from.
June 2 2015 June 16 201515 The month of June belongs to this festival, which relies on the tried-and-true mix of presenting popular acts not normally associated with jazz alongside artists who are less well known but more committed to moving the genre forward.
From its early origins in the Appalachian mountains and through various strains such as bluegrass, honky tonk, country rock or alt-country, there have always been critics complaining that the genre has lost its purity – even when the artist in their sights is someone like Gram Parsons, striving to move the genre forward into interesting new terrain.
But while McCarthy isn't afraid to nod towards cinematic predecessors such as George A Romero (images of hungries loitering in the doorways of Waterstones and Waitrose knowingly recall his Dawn of the Dead), his vision remains singular and distinctive, moving the genre forward rather than merely retreating into its past.
"This [autumn], we are pushing the genre forward once again with Skylanders Swap Force.
Of course, once that game is released, it's usually something that might move the genre forward a little, but hardly revolutionizes it much less the industry.
