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Does it take a genius to write something that simple and dumb?
You have to be a genius to write a play like that and you must honour the spirit, if not the letter".
Arden, who died in 2008, was a renowned advertising genius who worked for Saatchi & Saatchi in the U.K. for many years, and had a great sense of humor, strong opinions, and the simple genius to write this straightforward book about how to make the most of yourself.
You may think of something genius to write while raiding the fridge or taking your dog for a walk.
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Far be it from these Silicon Valley geniuses to write some sort of PuSH WordPress patch to pick up these folks.
His genius is to write a book that explores this dilemma in an engagingly personal, poetic and truthful way.
It's also a genius idea to write a book that tells introverts – a vast proportion of the reading public – how awesome and undervalued we are.
Unfortunately, she explains, Dickens "was a genius born to write without difficulty," while Cathy writes "with tears, with bitter blood, with sour gall, well mixed and blended with shame and guilt".
His genius was to write a children's fable, "Animal Farm," with its wonderfully named pigs Napoleon and Snowball, that broke the hold of Soviet propaganda on the English intelligentsia.
The irony is that Partch himself was sometimes suspected of being a professional originator, a paper genius who tried to write his way into history with outré gestures.
The 19th century brought a particular admiration for Leonardo's genius, causing Henry Fuseli to write in 1801: "Such was the dawn of modern art, when Leonardo da Vinci broke forth with a splendour that distanced former excellence: made up of all the elements that constitute the essence of genius ..."....
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com