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Exact(30)
I feel that this whole trend is a genius marketing ploy, a way to justify gouging patrons on drinks.
(His second three-year term ends this week). This is obviously not a genius marketing title and, even worse, the position carries no real power.
But Marmite's most genius marketing move yet may well be its most recent "Love It or Hate It" campaign, devised 15 years ago when a creative team had a difference of opinion over whether the spread was gross or great.
A poster for Chitty Chitty Bang Bang adorned the facade for years, but has now been replaced by an enormous LED screen facing the railway tracks – a genius marketing move that will enliven the morning commute.
What about trying to come up with stories that really need to be told, and then using their genius marketing team to drum up the same sort of anticipation it does for their substandard product?
The comedian Bill Engvall, who came up playing clubs in Dallas at the same time as Dunham, calls the Achmed character "a genius marketing move" and framed the video's impact this way: "How many times a day is the word 'terrorist' Googled?
Similar(30)
A driven and risk-taking executive, she was a pioneer of some of today's evil-genius marketing tactics.
The researchers said they did not set out to cash in on the baby-genius market.
His real genius was marketing.
"Pavarotti was a genius at marketing — he made himself a brand," Lang said.
Hitchcock, who made propaganda films during the Second World War and had a genius for marketing, would realise exactly why.
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CEO of Professional Science Editing for Scientists @ prosciediting.com