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The concept is a solid one: Take older titles that don't have the star power or Oscar credentials to generate major sales figures, and make them available in no-frills editions with generic packaging.
Spielman said: If the UK were to join Australia in planning generic packaging, we would expect more countries to follow, both within the EU and outside.
If your gift recipients are used to the generic packaging and contents from Giant Retailer XYZ, you can bring back the magic.
The EU Commission is due to announce its views on plain packaging the first quarter of 2012, and we think a move by the UK would make it more likely that the Commission will explicitly encourage generic packaging in other countries.
By the time you read this, Tropicana orange juice's new image — the sans-serif typeface, the oddly generic packaging, the picture of a glass filled with orange juice — will be a thing of the past, a relic of the grocery-store imagination, an Edsel of the breakfast aisle.
Sometimes there's a hasty retreat (remember Gap's new logo? Or those new Tropicana packages that brilliantly emulated generic packaging?) Sometimes there's a large brouhaha that has no lasting results (United Breaks Guitars but still merges with Continental).
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We then implement it as a generic package which can be applied in any distributed applications.
Power system analysis software ranges from basic, commercially available, generic packages to large, complex programs developed for a specific customer.
I had set out my 'criteria' cynically believing they could never be met in a country where the generic, package-tour holiday has become such a mainstay of its tourist industry.
During Weeks 2 and 3, the control group continued to receive generic packages of vegetables presented as a free choice, but the treatment group received vegetables packaged in containers with favorite cartoon characters and stickers inside, presented by parents as the default choice.
More extensive surveys would be needed to confirm whether CPD packages should be customized, or whether a more generic package of training would suffice across all regions.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com