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Indeed, understanding the motivational needs of unique generational cohorts allows marketers to more effectively design precise adaptive strategies for their social media, which can impact engagement and thereby loyalty.
While some of our concerns are legitimate, even heroic, others are the end-product of new and better ways for media, generational thought leaders and marketers to torture us.
The recent Wall Street Journal article did an excellent job of identifying the customers within the 20-year millennial generational cohort that are pivotal for marketers to understand now that will take them into the future.
"It gives you a palette with a lot more color," he said, pointing out that a large cast allows marketers to add appeal across ethnic and generational lines — though sometimes at the expense of a story's integrity.
A generational taste shift?
This change is generational.
Maybe it's generational.
Robert J. Samuelson: Generational warfare, anyone?
Could it be generational?
The first is generational.
Why the generational division?
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CEO of Professional Science Editing for Scientists @ prosciediting.com