We decided to focus on this generation, not ignoring our strength of being a cross-generational brand, but recognizing that, if we got it right with this group, we would get a halo up.
Also, students are paying customers and some come from families with a multi-generational brand loyalty to the school.
What could be a more potent example of a generational shift of brand loyalty than the son of Al Qaeda joining company ISIS?
It's a huge social experiment, born of the ideology that mixing the privileged and poor, multi-generational American and brand new immigrant is a good and healthy thing for not only our kids, but our society.
Learn more about Erica and her brand of generational alchemy at ericadhawan.com and her work empowering women to live their potential at thegalahads.com.
However, the generational trend generally holds for employed Americans, who are more coveted by commercial brands.
But even with his new, huge contract and the addition of Jimmy Graham, he's looking more like a skilled manager – both at game managing and brand managing – than a generational talent.
Obama's brand is about inclusivity, transcendence, a generational break from stale dogmas.
Horace Dediu dove into Apple's naming conventions earlier and lays out an argument that Apple may stick with the generational naming because there will be no iPhone sub-brand.
But although Miller's references may be obscure, her design vision is clear: "Our brand is about making affordable, well-made, cross-generational clothes that women want to wear," she said.
