So, sure, a hedge fund can now aggressively market to fourth-generation beer heirs in Milwaukee in the hopes of winning a five-million-dollar investment.
My generation generally ordered beer, wine, and maybe highballs or drinks like Black Russians, or margaritas, but rarely if ever did a Manhattan, Rob Roy, or a Martini touch their lips.
"Sam is the Adolphus Busch of his generation," the beer historian Maureen Ogle told me.
Even empty, it made for a beautiful scene, and I could easily imagine how nice Vagabund will look when filled with a crowd of the city's new generation of beer lovers.
Beer festivals like the Real Ale Festival, launched in 1997 by Tomme Arthur and Tom Nickel, promoted the new styles and educated a new generation of beer drinkers.
Absent is the frat-boy humor that typified Bud Light ads for so long, because Anheuser-Busch believes it helped turned off Generation Y to beer.
Even the sceptics tend to concede that Watt and Dickie – antics be damned – have helped cultivate a new generation of adventurous beer drinkers, many of them fired by intense loyalty to BrewDog.
JAZZ musicians have long lamented the loss of the apprenticeship system, which vanished along with the nightspots that lined former music hubs like Dixwell Avenue in New Haven and West 52nd Street in Manhattan, where players of different generations shared bandstands, beer and trade secrets after the marquees went dark.
In addition to its traditional breweries, Upper Franconia is also incubating a new generation of craft beer-makers.
While regional breweries are enjoying lots of buzz, a new generation of insurgent beer-makers is starting to brew outside the box.
Italy, a country that has produced wine for centuries, is seeing dramatic drops in wine consumption as a younger generation reaches instead for beer.
