The celebrity-laden, youth-oriented "Pepsi Generation" advertising blitz was paired with the Pepsi Challenge, which featured people doing a blind taste test of Pepsi and Coke — and usually choosing Pepsi as tastier.
Yahoo! was just catching up with the AdWords model with the first release yesterday of their next generation advertising platform, code named Panama.
The more Facebook can tie its advertising to the current intent of the user, the more it moves from its historical place in cheaper demand generation advertising into Google's stronghold of purchase intent-based demand fulfillment ads.
FOR generations, advertising interrupted the entertainment that Americans wanted to read, hear or watch.
That reign came to a very quick end, but now with a portfolio of new devices, we'll see if Google can figure out its next-generation advertising plans.
Microsoft recently enlisted digital media executives, including execs from IAC, Wall Street Journal Digital Network, The New York Times Co., Time Inc. and Viacom Inc. to consult on next-generation advertising platform.
Yahoo said that their four key objectives will be expanding customer-centric culture, creating leading social media environments, leading in next-generation advertising platforms, and driving organizational effectiveness and scale.
Google's core competency has always been advertising, and while it might be able to build a business on cloud services (as we've seen with Amazon is becoming very successful) or new hardware, Google still has so much data that if it can figure out next-generation advertising products on new mediums it might have a new fantastic growth story for Wall Street.
European satellite operator, channel owner and telco Sky is fighting against that tide when it comes to next-generation advertising, launching an analytics suite for its its AdSmart addressable TV service.
Interestingly, after Susan Wojcicki was appointed head of YouTube earlier this year, it came with a new focus on revenue generation and advertising, specifically looking for ways to inject more advertising and advertiser-friendly formats into YouTube.
Personally, I look forward to the next generation of advertising, but until that happens, I'll just have to ignore advertisements using the same natural gestures I used in the real Wired.
