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With my background in public relations and writing, I have been able to contribute to the company by generating press pieces and doing some guerilla marketing.
Faced with Mr. Cochran's reputation for swaying juries and generating press attention, some of the businesses and local governments being sued may opt to settle, rather than risk the glare of publicity and an enormous jury award.
Innovative recruitment methods including conducting outreach to health plan members and generating press coverage were combined with standard methods of community outreach and paid advertising.
Adding a celebrity name has been a boon for Gabriel's The Filter in terms of generating press interest, says chief marketing officer Andy Semple.
The White House and its allies put pressure on the moderate Republicans by generating press coverage in their states.
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Virgin generates press releases on an almost daily basis, and he is not above publicity stunts like the Virgin Mobile rollout in November.
Another company, Samumed, has generated press interest for another potential treatment, SM04554, but some experts find their clinical data to be less impressive than their marketing.
This may very well be true but it doesn't really explain its marketing strategy that courts controversy in order to generate press coverage.
After many reject your proposal, launch a Web site, generate press for it, write articles for national magazines and try again.
But Mr. Netanyahu, who was at a technology convention here this week to generate press for Telco Systems, spilled no news himself.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com