generating leads

USAGE SUMMARY

The phrase "generating leads" is correct and usable in written English.
It is typically used in marketing and sales contexts to refer to the process of attracting potential customers or clients. Example: "Our new advertising campaign is focused on generating leads for our upcoming product launch."

✓ Grammatically correct

News & Media

Formal & Business

Science

Human-verified examples from authoritative sources

Exact Expressions

35 human-written examples

Vincenzo Ravina shares seven tips for generating leads at a trade show or conference — without attending.

The New York Times

They also believed small businesses could reduce significantly the cost-per-lead ratio, by generating leads at a lower cost.

The Guardian

His five-employee firm specializes in generating leads using social media, search-engine optimization and e-mail campaigns.

The New York Times

"The longstanding U.S.-Peruvian cooperation in the hunt for Montesinos bore fruit over the last few weeks, generating leads which led to the detention of Montesinos".

The New York Times

The value added by Rightmove in generating leads is clearly proven, and the cost of the product is a small component of an estate agent's cost base and remains modest in comparison with newspaper advertising.

The Guardian - Business

She turns out to have a sense of humor, especially when watching a police re-enactment of the attack on her, which is being shown on television in hopes of generating leads.

The New York Times - Arts

Human-verified similar examples from authoritative sources

Similar Expressions

25 human-written examples

Attorney General John Ashcroft said the letters might also generate leads from anyone familiar with their similar handwriting and language.

The New York Times

In the three days since the shooting, investigators have shown a willingness to do almost anything to generate leads.

The New York Times

The sexual energy that this generates leads to Lennie and Francine checking into a room above a pub soon afterwards.

The Guardian - Books

They were the early birds who used on-campus resources and personal networking to generate leads, interviews and offers.

The New York Times

The company sells software subscriptions that allow companies to track customer data, generate leads and coordinate marketing.

The New York Times

Expert writing Tips

Best practice

When aiming for clarity, consider using "generating leads" to specifically refer to the initial stage of attracting potential customers, before they are fully qualified as prospects.

Common error

Avoid the pitfall of focusing solely on generating a high volume of leads without a strategy for converting them into sales. Prioritize lead quality and follow-up processes to maximize your return on investment.

Linguistic Context

The phrase "generating leads" functions as a verb phrase, typically used as a gerund or present participle. It describes the action of attracting potential customers or clients to a business or organization. As Ludwig AI confirms, it is correct and usable in written English.

Expression frequency: Common

Frequent in

News & Media

42%

Formal & Business

32%

Science

16%

Less common in

Wiki

5%

Reference

3%

Encyclopedias

2%

Ludwig's WRAP-UP

In summary, "generating leads" is a common and grammatically correct verb phrase used to describe the process of attracting potential customers, as confirmed by Ludwig AI. It's frequently found in news, business, and marketing contexts. While alternatives like "acquiring prospects" or "attracting customers" exist, "generating leads" clearly conveys the active creation of potential customer interest. Remember that effective lead generation requires a follow-up strategy to convert these leads into actual sales. The phrase's prevalence in authoritative sources highlights its importance in contemporary business and marketing discussions.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

lead generation

Noun form of the same activity; focuses on the process itself.

finding new customers

Simple and direct way to describe the action.

acquiring prospects

Focuses on gaining potential customers; more formal.

attracting customers

Emphasizes drawing in customers, less specific to initial contact.

cultivating clients

Suggests a more nurturing, long-term approach.

driving customer acquisition

Emphasizes the action of pushing or forcing customer growth.

procuring potential clients

Implies a more strategic or deliberate acquisition process; more formal.

boosting sales pipeline

Highlights the impact on the sales process.

developing sales opportunities

Focuses on creating chances for sales, broader than just initial contacts.

increasing customer base

Focuses on growing the overall number of customers.

FAQs

How can I use "generating leads" in a sentence?

You can use "generating leads" to describe marketing activities. For example, "Our marketing campaign is focused on generating leads for the new product line."

What are some alternatives to saying "generating leads"?

Alternatives include "acquiring prospects", "attracting customers", or "cultivating clients", depending on the specific context.

Which is correct, "generating leads" or "lead generation"?

"Generating leads" is a verb phrase describing the action, while "lead generation" is a noun phrase referring to the process itself. Both are correct, but used in different grammatical contexts.

What's the difference between "generating leads" and "closing sales"?

"Generating leads" refers to the initial stage of attracting potential customers, while "closing sales" is the final stage of converting those leads into paying customers. One precedes the other in the sales process.