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For example, Adobe keeps secret its source code for the Acrobat Suite, but shares its Reader with millions of users, thereby making PDFs commonplace; McKinsey recruits the brightest MBAs and invests heavily in building their technical and team skill-sets, then shares selected insights through McKinsey Quarterly, generating a demand for McKinsey's network of proprietary problem-solving skills.
One instrument for this latter purpose involves re-training and up-skilling, as the labour market has undergone severe changes in recent decades, generating a demand for increasingly complex tasks (Davey 2002).
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"If businesses continue to grow at a rate of 5percentt a year, that will generate a demand for 500,000 square feet of space," he said.
"If businesses continue to grow at a modest rate of 3percentt a year," he added, "that will generate a demand for 360,000 square feet a year".
The universities were located in cities and generated a demand for books.
These applications have generated a demand for new two-photon dyes.
"Bernays generated events, the events generated news, and the news generated a demand for whatever he happened to be selling," writes the author, a reporter for The Boston Globe.
Haarlem, with its memories of summary executions by the Spanish, generated a demand for patriotic prints images of local worthies and national heroes like the Prince of Orange.
But the view from the top is that while technology may generate a demand for more leadership throughout the company, it doesn't require more executives.
What it would like to do instead is create a market that would generate a demand for its products and services.
Haarlem, with its memories of summary executions by the Spanish, generated a demand for patriotic prints — images of local worthies and national heroes like the Prince of Orange.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com