Focus groups were generally the preferred method because this approach allows for interaction among respondents and generates rich data [ 27].
Earlier this year Vuvox, a startup that generates rich interactive slideshows, was acquired with little fanfare by eBay.
For example, a smart phone in the pocket of a walking citizen generates rich accelerometer data, but close to zero light values.
Over the past decade, activity theory has become an increasingly popular framework because the approach generates rich descriptive data that helps designers identify relationships that bear on the introduction of new technologies.
In such study systems it is therefore often necessary to correlate the variation observed in several traits, and we used this approach in our study; this correlation approach often generates rich conclusions (e.g. [ 24]).
Our contribution through this paper will be generating richer concepts for a short text, considering the verbs in addition to the nouns present in the text, hence adding more precise features to the text.
Further, Maritan and Peteraf (2008, p. 71) indicate that combining multiple theories and perspectives from research fields such as "economics, sociology, behavioral science and social science" "can generate richer insights" for strategic management research.
Therefore some FGDs generated richer data which may impact on the findings.
The approach capitalises on the interaction between participants to generate richer data than might be obtained from individual interviews [ 54].
Researchers who make full use of this feature might generate richer understandings of the complexities of users' knowledge of HPV infections and HPV vaccination.
