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(The funnel reflects the ways that Marketing and Sales influence customers' purchasing decisions). Marketing builds brand preference, creates a marketing plan, and generates leads for sales before handing off execution and follow-up tasks to Sales.
The central premise of this argument is Uber's contention that it is not a "transportation company," but instead is a pure "technology company" that merely generates "leads" for its transportation providers through its software.
Lead Gen – Fixya generates leads for local providers of support, warranties and parts.
This is simple enough: Marketing drives brand initiatives forward and generates leads for sales, but sometimes that lead engine needs a tune up.
In exchange, Free Basics generates leads for the carriers, who sell data plans to those who want to access the whole Internet.
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In exhibits submitted at trial, AOL attempted to extract from the TOSSPAM database those complaints that concerned UBE sent to AOL members to generate leads for NHCD.
Some of these partners also help us to market and promote our products, generate leads for us, and perform fundraising activities.
And embedding proprietary analytics at a client can help the firm stay "top of mind" between projects and generate leads for future engagements.
Companies use search advertising as a way to generate leads for new business and to get people to come to their Web sites.
IDS was spending $16 on marketing programs to generate leads for the sales force for every $1 that it spent on programs to strengthen the relationship between the company and existing clients.
At times relevant to this lawsuit, a large volume of e-mail messages was sent through AOL's computer system to AOL members to generate leads for NHCD's products.
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