Some have suggested that inviting this controversial artist was little more than a publicity stunt to generate buzz around the foundation, a private center for contemporary art that opened in a working-class neighborhood here in 2002.
The goals of working with Ms. Lopez include generating "buzz around the network," Mr. Schwimmer said, and to create "a magnet for other talent" to work with NuvoTV, as well as to have her appear in a consumer marketing campaign.
Mr. King, a Long Island Republican, is certainly helping to generate buzz around the idea, recently sending a fund-raising solicitation to supporters saying that he is considering a run after his name was "floated" as a possible candidate by prominent members of the party.
The arrangement is in many ways a win-win for both sides, with Mr. Harman getting a respected editor who will generate buzz around a magazine that many in the publishing world had left for dead, and Ms. Brown gaining an editing job back in a well-known publication.
Apple's iPad has generated buzz around tablet computers.
Instead, he says, developers need to be able to successfully generate buzz around the blogosphere and on online message boards to pique Apple's interest.
What's more, pop-up shops have become a popular way for designers and retailers to generate buzz around their brand and test if it can stand on its own.
In the last four years, pop-up stores have become a popular way for emerging designers to generate buzz around their brand and test if a brand can stand on its own.
General Electric unit NBC, which has hectored the video site over copyright issues in the past, announced Tuesday it would use YouTube to promote its fall television lineup in a partnership that draws attention to the Internet's growing role in generating buzz around traditional media content.
There's a reason this open letter of admonition and warning is an exceptional case – other device makers know that ultimately, rumors and early reports at worst generate buzz around products, and at best attract some eyeballs that may otherwise not have been tuned to your company to begin with.
