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In some ways it's reminiscent of what Pirch is doing with home appliances and decor, an approach that high-end manufacturers of home goods love and one that's generated lots of buzz for the new-generation retailer.
Ms. Clarkson's winning campaign started this year with her endorsement of Ron Paul, a fellow Texan — though controversial, it generated lots of buzz for her new album, "Stronger".
Linden Hills Martinaa has generated lots of buzz with chef Daniel del Prado's wood-fired seafood and toothsome pastas.
Apple Computer's recent foray into downloadable movies has generated lots of buzz, but it doesn't worry the country's largest cable operator.
The book, the theory, and the phrase itself generated lots of buzz, earning Florida speaking fees and consulting gigs ever since.
Her campaign generated lots of buzz not just because of her age (she was only 24 when she ran), but because she became the first Hasidic Jewish woman ever elected to Montreal's city council.
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Wisconsin Gov. Scott Walker is still generating lots of buzz.
Google's 'unexplained phenomenon' is generating lots of buzz this weekend.
Color, a new photo-sharing app for iPhones and Android, is generating lots of buzz because of its revolutionary approach to social networking.
In case you need a quick refresher, TechCrunch organizes Startup Alley into featured pavilions — 10 categories representing technologies that generate lots of buzz and interest from startup fans, investors and media.
After generating lots of buzz and excitement around the company, the idea was incubated in eBay's sustainability team, where it was taken from concept to pilot in just over six months.
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CEO of Professional Science Editing for Scientists @ prosciediting.com