Ms. Rosenberg estimated the expense of the Jack & Bill project for Porter Novelli at more than $150,000 — an economical sum for a summer's worth of publicity generation that generated its own share of publicity.
It burned so hot that it generated its own weather: Fire tornados swirled within the blaze, columns of smoke shot up to 15,000 feet and a heat-created wind scattered flames in all directions.
So vexed have the issues around ownership of tax products become what if you promise to pay for an idea, and it turns out you already know it?–that it has generated its own mini-industry.
It seemed to be something created with such intense focus and precision that it generated its own presence.
It generated its own electricity, had a hospital and police station and employed as many as 100,000 workers.
Rex Ryan wouldn't play him during the Thanksgiving Day massacre — a game so hellacious it generated its own series of Internet memes, several revolving around Mark Sanchez's collision with a teammate's posterior.
In what little was left of Lisbon, overturned candles and lamps lit hundreds of small fires that swelled into a blaze so powerful, according to one historian, that it generated its own wind system.
Predictably, the memo was quickly leaked and posted on The Drudge Report, with the headline "ABC News Political Director Memo Sparks Controversy: Both Sides Not 'Equally Accountable.' " Before long, it had generated its own mini-scandal, as the story spread through the blogosphere, where it was seen as confirmation of liberal media bias.
The New Economics generated its own problems, causing it to collapse into stagflation in the 1970s.
Even as Rocky Horror generated its own subcultural phenomenon, it contributed to the mainstreaming of the theatrical midnight movie.
