Furthermore, intention was found to be particularly dependent on perceived behavior control and perceived ease, explaining the phenomenon that consumers have positive attitudes but are less likely to generate intentions.
Findings also supported the hypothesized relationships among study variables, identified the prominent role of awareness of consequences and normative process in generating intention, and verified the mediating impact of study variables.
Cognitive or not, intentions belong to the broad class of attitudes that are sensitive to judgments, and this may account for the capacity of practical reflection to generate new intentions (Scanlon 1998, chap. 1).
A more accurate way to represent the consequences of practical reason would be to say that deliberation about action generates appropriate intentions insofar as an agent is rational (Korsgaard 1996a).
The aesthetic middle principle contends that the designs most effective in generating purchase intentions are counterintuitively not the most attractive and strongest, but rather designs tempered to be moderately attractive and very strong or very attractive and moderately strong.
It typically states that people first have certain desires, then generate certain intentions to fulfil these desires (assuming that certain other criteria are true as well, such as the belief that this intention contributes to the desire), and finally they realise their intentions in terms of actions.
Similarly, Lin et al. (2011) documented that perceived CSR led consumers to trust the company, which subsequently generated greater purchase intentions.
So far, whether motor simulation contributes to understanding the social intentions generated by two interacting persons has still not been clearly demonstrated [2], [29], [30].
Many research studies (Hockerts 2015; Rueda et al. 2015; Zampetakis et al. 2009) used SEM for generating an intention based model.
