There is a general consensus in the literature that DTCA is effective in generating foot traffic into doctors' offices and increasing the aggregate drug demand per therapeutic class, without affecting doctors' prescribing choices within the therapeutic class [ 64, 66, 67].
But for now, mall owners are operating the kiosks primarily to generate foot traffic and additional sales for their tenants.
"The first floor should be retail or a restaurant that will generate foot traffic," Mr. Simone said.
"We are offering retailers a meaningful opportunity to be involved with the theatrical event, to have a product that will generate foot traffic and sales".
And B. & N. has generally avoided the expensive, long leases that can drain a retailer's cash flow; many of its leases are short — which gives it flexibility in terms of moving or downsizing — and, since its stores generate foot traffic (which is good for surrounding stores), it has considerable leverage with landlords.
Given these experiences, my next idea for a retail play is to combine three models, encouraging people to bring in their waste (to generate foot traffic), giving them the opportunity to buy the random assortment of low price TerraCycle products, and also focusing more on bringing in an array of designers and vendors to sell products made from waste on consignment.
The ability to generate foot traffic that leads to sales could let Location History-powered Facebook ads generate big returns on investment for meatspace business advertisers.
One oscillatory network is designed to generate foot trajectory, and another set of neural oscillators can generate the trajectory of Center of Mass (CoM) online.
It's also a great way for these venues to generate foot traffic and awareness – sometimes a chef from the venue will even teach a class related to what that restaurant is known for, so a great Italian restaurant will host a pasta cooking class with the hopes that attendees return for dinner one night.
The brand believes the affordable offerings will generate foot traffic to energize store floors.
